Strategic Brand Management
Branding is the strategic development and management of differentiation through a unique identity. A brand can be systematically managed with a well defined brand strategy which includes a clear statement of the key brand benefit to target audiences followed by a few key support points or reasons to believe in the brand benefit. The brand strategy also includes an articulation of four to five brand personality traits.
A function of marketing that makes use of techniques to improve the viewed worth of a product or brand with time. Efficient brand name administration makes it possible for the cost of products to climb and creates loyal consumers with positive brand name associations and pictures or a strong awareness of the brand.
"If your business is not a Brand, it is a Commodity."
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